It is always interesting to see what the crude oil price does to the share prices of several stocks of companies that have oil as a large expenditure. Particularly I like to pay attention to price fluctuations in the shares of really strong companies that have paid ever- increasing dividends over the years.

Yesterday I initiated a position in The Clorox Company (CLX), which is a global manufacturer and marketer of consumer products. Along with their flagship Clorox line, they are the people behind household brands such as Armor All, Glad, Pine Sol and Brita. The company was actually acquired and divested from Procter & Gamble (PG) back in the 1960's.

In the eyes of many, the Oracle of Omaha -- whose Berkshire Hathaway holding company owns or has major stakes in many iconic brands, including Fruit of the Loom, Kraft Foods and Johnson & Johnson -- looks like a brand investor...